At least, they expand their market share with Windows Phone 8 which actually has a larger market share, and on the PC side, their app being Win32, allows Windows XP, Vista, 7, 8 and 10 users use their apps (well today: Windows 7, 8 and 10). It makes 0 sense to make a native app for the platform. Let's be honest, with current market of Windows 10 Mobile, thanks to Microsoft wonderful efforts in pushing this platform since day 1. Sure it isn't a native Windows 10 UWP app, but it still delivers. They probably use something like Xamarin, allowing the core to be coded once, and delivered on all platform. Definitely has some Windows 8/10 Phone/Mobile fans in the company.
The app is feature complete and you should be happy that it is actually actively supported.
It feels like a web wrapper but it isn't, it is a native Windows 8 Phone app (so there is your loss of performance). It's so asinine that they can even get away with stuff like this.
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